The Middle Daughter London is created by No Added Sugar's Ric and Deborah, for girls ages 2 -14 years. The concept is to create styles that draw the eye. An innate love of the paired back is blended with the itch to stand out to offer a unique proposition for the modern girl. A well-made garment is the focus, as is sustainability, thus all production is in Europe. Attention to the construction, details and engineering of every piece is their marker. A nuanced but bold approach to special occasion dressing as well as soft everyday separates. They are inspired to simply enjoy journeying with this new girl, wherever she may choose to go.
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