Play Up

Play Up is a clothing brand for babies and children from newborn to 14 years old, with entirely Portuguese design and manufacturing. Every collection they launch is the product of their greatest commitment to these three things :  art, nature, and responsibility. 

They diligently study the functionality and design of each piece, sourcing the best organic cotton  materials and personally monitoring all stages of production, including all natural dyes. Growing up in a family from the North of Portugal with a long tradition in the textile sector, they inherited all the knowledge and experience of our mentors over the last three decades.  Their goal going forward is to close the loop with circular fashion with a take back program in place.  They are constantly thinking of the best way to reduce and reuse and we are here for it!