Oilily

Oilily was founded in 1963 in the Netherlands by Willem en Marieke Olsthoorn as a brand with a vision. They started Olly, as it was called back then because they were missing happy and colorful clothes for children. They were the first the put the child at the center when designing: original use of colors, innovative designs, eye for detail when it comes to what children want (like deep pockets to hide treasures in), happy patterns, real craftsmanship and high-quality materials.  Even a quote on the inside of a coat embroidered with glittery yarn or hidden animal images on a sleeve.  It's the sum of the details that matter.

There truly is beauty in everything: in the sun that’s shining, in the flourishing flowers that blossom richly to the smile on a child’s face when it gets an ice-cream. 

And that’s exactly what Oilily stands for ~ those moments that make life more wonderful and fun, with beauty and enjoyment as the main pillars. Not surprisingly, our mantra is by the poet John Keats “a thing of beauty is a joy of forever”.